What are immersive technologies (AR, WebAR, VR, MR)
Immersive technologies are a family of innovative solutions that transform the way people interact with the world around them. They allow users to immerse themselves in virtual or augmented spaces, expanding the boundaries of reality.
The main types of immersive technologies are AR (augmented reality), WebAR (augmented reality in a web browser), VR (virtual reality), and MR (mixed reality).
Augmented reality (AR) combines elements of the real world with virtual objects and information. Users can experience augmented reality through mobile devices, smart glasses, or other gadgets. This can include games, navigation apps, advertising campaigns, and medical applications.
From a business perspective, AR allows you to create interactive advertising campaigns, training programs, and tools to improve customer engagement.
Augmented Reality in a Web Browser (WebAR)WebAR is a type of AR that allows you to run augmented reality directly in your web browser without the need for special applications, making it easier for users to access AR. WebAR is used for interactive marketing campaigns, enriching physical products with virtual elements, training, and more.
Virtual reality (VR) immerses the user in a fully virtual environment, eliminating the perception of the real world. This effect is achieved using special VR headsets. VR is widely used in education, entertainment, and medicine. VR can be used to create engaging training sessions, virtual product demonstrations, and even virtual tours for real estate.
Mixed reality (MR) combines elements of the real and virtual world, allowing users to interact with
virtual objects in a real environment and vice versa. This technology is commonly used in education, product development, and design. MR offers opportunities for improving the design process, enriching training programs, and developing interactive solutions for customers.
Immersive technologies such as AR, WebAR, VR, and MR offer great opportunities for businesses to create engaging and interactive solutions for customers, improve learning and training processes, and enhance development and design processes. Implementing these technologies can help companies strengthen their market position, increase customer loyalty, and add more creativity and innovation to their field.
