Tourverse Held Its 2nd Online Conference
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Tourverse Held Its 2nd Online Conference
«Immersive Digital Tourism»
On December 17, 2025, the open online conference Tourverse: «Immersive Digital Tourism» took place. It was dedicated to the practical application of AR, VR, and immersive technologies in museums, tourism, education, and creative industries.
Over 300 participants from various regions of Russia and neighboring countries registered for the event. On the day of the conference, approximately 157 specialists joined the session work – representatives of museums, universities, research centers, tour bureaus, creative studios, and technology companies.
The conference was built around a key idea: digital tourism is no longer an experiment but an emerging direction within the tourism industry, where augmented and virtual reality technologies are becoming tools for meaningful work with cultural heritage, audiences, and regional economies.
From Strategy to Practice
Within the general session, the following were presented:
- Results of the development of the Tourverse digital content management platform in 2025, along with plans and technological priorities for 2026.
- New platform functionalities for museums and tourism projects.
- Approaches to creating virtual content as a form of museum expression.
The conference then continued in two parallel sections:
- Experiences of regional museums and universities.
- Business cases and industry practices.
Speakers presented real projects: AR and VR reconstructions of historical sites, virtual tours of museum exhibitions, inclusive AR tours, immersive promenades, 360° videos, as well as case studies on using metaverse spaces in culture and tourism.
Forming a Professional Ecosystem
One of the key takeaways from the conference was the understanding that the immersive digital tourism market in Russia has transitioned from fragmented initiatives to ecosystem development, bringing together:
- Content and technology.
- Platform solutions.
- Professional teams.
- Museums, universities, and industry partners.
- Audiences and regions.
Following the event, the Tourverse team announced next steps:
- Development of a professional community and regular industry meetings.
- Creation of a Wiki knowledge base with materials and recommendations for implementing digital technologies in tour activities.
- Launch and development of a Telegram communication channel for experience exchange and specialist collaboration.
Feedback and Continuation
Participants noted the high practical level of the presentations, the value of real case studies, and the opportunity for direct dialogue between museums, developers, and businesses.
Recordings of the conference and additional materials will be sent to registered participants and published in Tourverse’s official communities.
Links to Telegram and VK groups:
The conference was organized by the ENDI Group of Companies, 5sensAR, and Tourverse. The organizing committee thanks all speakers and participants for their active engagement and contribution to the development of the immersive digital tourism industry.
Looking forward to meeting you again at events from the «Tourverse» project team.